Knicks x Puma Basketball
Experiential, Graphic Design
Press:
Hypebeast
Announcing RJ Barrett as the newest recruit for Puma Basketball through a Knicks themed mural, a reskinned hot dog cart and fun giveaways.
The mural was unbranded until the day of, creating a viral announcement and an unexpected moment for fans when RJ arrived on site - giving out hot dogs and t-shirts to passerbys.
Creative Director: Stefan Knecht