adidas Originals x DSG 

Art Direction
Milwaukee, 2025

To launch adidas Originals in Dick’s Sporting Goods stores nationwide, DSG wanted a campaign featuring athletes with passions outside of sport, merging the worlds of performance and creativity.

We worked with Damian Lillard to tell his off-court story, leaning into his passions outside of sport to express what makes him an original and helps take his mind off the game.


Director/Photographer: Louis Browne
DP: Peter Hou





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