ART DIRECTOR , DESIGNERNEW YORK CITY
003.
ADIDAS SKATEBOARDING X PARIS OLYMPICS
TEAM SKATE DEMO
During the 2024 Olympics adidas Paris took over Châtelet Les Halles for an ongoing multi-sport event series. We were tasked with designing and building out the space for adidas Skateboarding - including a custom miniramp, the surrounding area and a shipping container customization zone.
Working directly with Mark Gonzalez we adapted his illustrations to create a full-bleed takeover of the environment, drawing large audiences from throughout Les Halles.
Experiential Design, Event Production
Photography: Alex Pires
Video: Chris Mulhern
Ramp Build: Rampture
Agency: IMA
2024
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