ALEX JUNQUERA


ART DIRECTOR , DESIGNERNEW YORK CITY





008.
ADIDAS SKATEBOARDING X DIME STAN SMITH

LONDON LAUNCH EVENT





To celebrate the adidas Skateboarding x Dime Stan Smith collection, we took over the Carnaby OG store in London inside and out - showcasing the collaboration and bringing the tennis-inspired campaign to life.

We considered every detail of the environment, from window displays to a full entrance takeover, and an interior launch zone bringing props and elements from the campaign film directly into the retail space. To top it off we had a special appearance from Stan Smith himself, an array of adidas Skateboarding team members and affiliates on site, and an exclusive DJ set by the legendary Darude.

  Experiential Design, Art Direction

Photography: Shaun Peckham
Video: Vague Skate Mag 
Agency: IMA
2024




ADIDAS SKATEBOARDING X DIME SUPERSTAR

LA LAUNCH EVENT












The Dime x adidas collection has crash landed in LA.

Through a gallery takeover and activation at HVW8, we created a launch event that brought the collection to life, inspired by UFO crash sites, alien archaeology and meteor showers.

Utilizing both the indoor and outdoor areas, we created a consumer journey that took people through the story of the collaboration including meteor and rare crystal product displays, a crash pad photo moment, celebrity impersonators and a screening area with a live DJ set from Dime affiliates.

Thrasher Article   Experiential Design, Art Direction, Event Production

Agency: IMA
2023






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