ALEX JUNQUERA


ART DIRECTOR , DESIGNERNEW YORK CITY





006.
ADIDAS FOOTBALL - OLYMPIQUE LYONNAIS


CAMPAIGN VIDEO







CAMPAIGN IMAGERY







OOH




EVENT ACTIVATION




From the plaza to the pitch - a full film and photo campaign throughout Lyon, France to bring an apparel & footwear collection to life for adidas Football, adidas Skateboarding & local skateshop Wall Street.

Working with local legend Fred Mortagne to shoot the campaign photography, it lived across retail, social and even in the stadium itself, culminating with a skate jam at Hotel de Ville lead by both adidas and Wall Street team riders - where we produced a variety of custom obstacles and giveaways for the local community.

 Art Direction, Design

Photography: Fred Mortagne, Reece Leung
Director: Sean Lomax 
Agency: IMA
2023






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