010 - adidas Football x adidas Skateboarding: Lyon Football Club

adidas Football x Skateboarding:
Olympique Lyonnais

Creative Direction, Art Direction

Lyon France, 2025
Agency: IMA NY

From the plaza to the pitch - a full film and photo campaign throughout Lyon, France to bring an apparel & footwear collection to life for adidas Football, adidas Skateboarding & local skateshop Wall Street.

Working with local legend Fred Mortagne to shoot the campaign photography, it lived across retail, social and even in the stadium itself, culminating with a skate jam at Hotel de Ville lead by both adidas and Wall Street team riders - where we produced a variety of custom obstacles and giveaways for the local community.

Photographer: Fred Mortagne, Reece Leung
Cinematographer: Sean Lomax