World Cup ‘26
Art Direction, Graphic Design
A sprawling campaign bringing together New Yorkers from around the city to celebrate adidas’ World Cup takeover of Nordstrom’s Corner store, encompassing a film and photo editorial, social rollout, OOH, and print all driving traffic and awareness to their summer in-store event series.
Centered around a physical newspaper we designed, we captured it in motion as it was delivered throughout the city. In the weeks following we brought this life, handing out physical newspapers to passersbys as a fun OOH stunt.
Director/Photographer: Louis Browne
DP: Doug Durant
Styling: Marti Arcucci
Graphic Design
Layouts & graphics for NY jewelry brand Embirikos’ SS26 collection.
Photographer: Spencer Cotton
Art Direction
adidas SS26 retail apparel and footwear lookbook for use on social and in-store.
Photographer: Cooper Pattinson
Styling: Cassie Jekanoski
Art Direction
To launch adidas Originals in Dick’s Sporting Goods stores nationwide, DSG wanted a campaign featuring athletes with passions outside of sport, merging the worlds of performance and creativity.
We worked with Damian Lillard to tell his off-court story, leaning into his passions outside of sport to express what makes him an original and helps take his mind off the game.
Director/Photographer: Louis Browne
DP: Peter Hou
PLUGG
Art Direction, Graphic Design
Scenes is a documentary series produced by SoundCloud profiling various global music scenes, with the first episode focused on the Plugg scene in Atlanta.
The series needed a full identity, including branding, logos, title sequences and graphics, as well as guiding the Art Direction for each episode, working with local directors to bring it to life in their respective scenes.
Director: Christian Sutton
DP: David Bolen
Art Direction
FW25 Footwear campaign for Journeys x adidas to be used for digital and in-store purposes.
Photographer: Sophie Hur
Styling: Cassie Jekanoski
PHILLLLLTHY
Art Direction
Capturing the launch of Phil Leyesa’s signature NMD_S1 for adidas Originals through a short film, editorial photography and a custom seeding kit.
We shot Phil in and around his studio, giving him a chance to talk about his journey and walk us through his process.
Director: Sophie Hur
DP: Joe Daleo
Sam Narvaez Cuba Zine
Editorial Design, Graphic Design
Photo zine accompanying the launch of Sam Narvaez’ adidas Skateboarding footwear colorway capturing multiple team skate trips to Cuba.
Photographer: Zander Taketomo, Nestor Judkins
Maxallure
Art Direction, Graphic Design
Collaborative campaign between adidas Skateboarding and SF based skate brand Maxallure showcasing their new co-branded collection.
The prep school uniform inspired apparel and footwear prompted us to create a campaign referencing 90s coming-of-age films and vintage high school yearbook photography.
Director: Joe Bressler
DP: Ian Hurdle
Photography: Elan Watson