001 - adidas x Nordstrom: World Cup ‘26 Takeover
World Cup ‘26
Creative Direction, Art Direction, Graphic Design
A sprawling campaign bringing together New Yorkers from around the city to celebrate adidas’ World Cup takeover of Nordstrom’s Corner store, encompassing a film and photo editorial, social rollout, OOH, and print all driving traffic and awareness to their summer in-store event series.
Centered around a physical newspaper we designed, we captured it in motion as it was delivered throughout the city. In the weeks following we brought this life, handing out physical newspapers to passersbys as a fun OOH stunt.
Director/Photographer: Louis Browne
DP: Doug Durant
Styling: Marti Arcucci
Zine Design: Noate Atko
002 - Embirikos SS26
Graphic Design
Layouts & graphics for NY jewelry brand Embirikos’ SS26 collection.
Photographer: Spencer Cotton
003 - adidas SS26
Art Direction
adidas SS26 retail apparel and footwear lookbook for use on social and in-store.
Photographer: Cooper Pattinson
Styling: Cassie Jekanoski
004 - Liverpool Football Club: Away Kit Launch ‘26
Experiential, Graphic Design
From LFC to NYC - launching Liverpool Football Club’s 2026/27 Away Kit Jersey through an immersive takeover of the Domino Sugar Refinery in Brooklyn.
The celebration culminated in a grand reveal of the new kit, while simultaneously showcasing archival away kits from throughout the years and giving guests a variety of interactive experiences throughout the space.
Creative Director: Romin Magee-Mehdizadeh
3D / Spatial Design: Dan Savage
Designer: Noate Atko
Photographer: Vikram Valluri
005 - adidas Originals x DSG: Damian Lillard
Creative Direction, Art Direction
To launch adidas Originals in Dick’s Sporting Goods stores nationwide, DSG wanted a campaign featuring athletes with passions outside of sport, merging the worlds of performance and creativity.
We worked with Damian Lillard to tell his off-court story, leaning into his passions outside of sport to express what makes him an original and helps take his mind off the game.
Director/Photographer: Louis Browne
DP: Peter Hou
008 - SoundCloud Scenes: PLUGG
PLUGG
Art Direction, Graphic Design
Scenes is a documentary series produced by SoundCloud profiling various global music scenes, with the first episode focused on the Plugg scene in Atlanta.
The series needed a full identity, including branding, logos, title sequences and graphics, as well as guiding the Art Direction for each episode, working with local directors to bring it to life in their respective scenes.
Director: Christian Sutton
DP: David Bolen
009 - adidas x Journeys: FW25
Art Direction
FW25 Footwear campaign for Journeys x adidas to be used for digital and in-store purposes.
Photographer: Sophie Hur
Styling: Cassie Jekanoski
010 - adidas Originals: PHILLLLLTHY
PHILLLLLTHY
Creative Direction, Art Direction
Capturing the launch of Phil Leyesa’s signature NMD_S1 for adidas Originals through a short film, editorial photography and a custom seeding kit.
We shot Phil in and around his studio, giving him a chance to talk about his journey and walk us through his process.
Director: Sophie Hur
DP: Joe Daleo
011 - adidas Skateboarding: Sam Narvaez Cuba Zine
Sam Narvaez Cuba Zine
Editorial Design, Graphic Design
Photo zine accompanying the launch of Sam Narvaez’ adidas Skateboarding footwear colorway capturing multiple team skate trips to Cuba.
Photographer: Zander Taketomo, Nestor Judkins
012 - adidas Skateboarding x Maxallure
Maxallure
Creative Direction, Art Direction, Graphic Design, Editorial Design
Collaborative campaign between adidas Skateboarding and SF based skate brand Maxallure showcasing their new co-branded collection.
The prep school uniform inspired apparel and footwear prompted us to create a campaign referencing 90s coming-of-age films and vintage high school yearbook photography.
Director: Joe Bressler
DP: Ian Hurdle
Photography: Elan Watson
012 - Eaves: Brand & Product Development
Branding, Product Design, Graphic Design
Eaves is a home exchange app concept designed to build a community around travel and 1-1 swaps.
I created the logo, name & brand identity, along with designing a functional website, a variety of social assets and a working prototype of the app as well as pitching the concept and brand for VC funding as part of a 3 person team.
013 - adidas Skateboarding: Paris Olympics
Paris Olympics
Graphic Design, Experiential
During the 2024 Olympics adidas took over Châtelet Les Halles for an ongoing multi-sport event series. We were tasked with designing and building out the space for adidas Skateboarding - including a custom miniramp, the surrounding area and a shipping container customization zone.
Working directly with Mark Gonzalez I adapted his illustrations to create a full-bleed takeover of the environment, drawing large audiences from throughout Les Halles.
Photography: Alex Pires
Video: Chris Mulhern
014 - Puma Basketball: Disposable Campaign
Disposable
Art Direction, Graphic Design, Video Editing
(Click through for full case-study)
A social-first campaign for Puma Basketball, giving their audience a chance to lead the narrative for the brand by seeding them product, cameras and a simple brief - all packaged in custom designed seeding kits.
We took their content and curated it for Puma’s social channels, editing their videos and building their photos into part of our product launches and rollout.
Creative Director: Stefan Knecht
015 - adidas Football: Italy Fed Kits
Italy Fed Kits
Creative Direction, Art Direction
adidas wanted to celebrate the launch of their new Italy national team jerseys by featuring Italian Americans within the New York community who have grown up in a multi-generational Italian household.
We put the spotlight on a few that embody the spirit of Italy in NYC and gave them a chance to tell a small piece of their stories.
Director / Photographer: Yavez Antonio
Cinematographer: Steve Mastorelli