001 - adidas x Nordstrom: World Cup ‘26

adidas x Nordstrom
World Cup ‘26

Creative Direction, Art Direction, Graphic Design

New York City, 2026

A sprawling campaign bringing together New Yorkers from around the city to celebrate adidas’ World Cup takeover of Nordstrom’s Corner store, encompassing a film and photo editorial, social rollout, OOH, and print all driving traffic and awareness to their summer in-store event series.

Centered around a physical newspaper we designed, we captured it in motion as it was delivered throughout the city. In the weeks following we brought this life, handing out physical newspapers to passersbys as a fun OOH stunt.

Director/Photographer: Louis Browne
DP: Doug Durant
Styling: Marti Arcucci
Zine Design: Noate Atko

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